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	<title>Civic Footprint Blog &#187; Social Media Stategy</title>
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	<link>http://civicfootprint.net/blog</link>
	<description>A core program of Framework (Timeraiser).</description>
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		<title>Smartsheet Success!</title>
		<link>http://civicfootprint.net/blog/2010/08/smartsheet-success/</link>
		<comments>http://civicfootprint.net/blog/2010/08/smartsheet-success/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 22:46:36 +0000</pubDate>
		<dc:creator>Jen Grebeldinger</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Timeraiser]]></category>
		<category><![CDATA[IT Portal]]></category>
		<category><![CDATA[Open Data]]></category>
		<category><![CDATA[Skilled Volunteerism]]></category>
		<category><![CDATA[Social Media Stategy]]></category>

		<guid isPermaLink="false">http://civicfootprint.net/blog/?p=739</guid>
		<description><![CDATA[While we love an effective and well-formatted Excel spreadsheet, they were never made for project management. So a while back we started exploring online tools that we could use for our project management. Cheap viagra online We found SmartSheet.  Smartsheet is an easy-to-use program that offers essential features of a spreadsheet plus project management software. [...]]]></description>
			<content:encoded><![CDATA[<p>While we love an effective and well-formatted Excel spreadsheet, they were never made for project management. So a  while back we started exploring online tools that we could use for our project management. <a href='http://bartosova-ucto.cz/images/'>Cheap viagra online </a></p>
<p>We found <a href="http://www.smartsheet.com/" target="_blank">SmartSheet</a>.  Smartsheet  is an easy-to-use program that offers essential features of a spreadsheet plus project management software. <a href='http://zivotnidraha.cz/images/'>Kauf von viagra </a> We like it because it offers us  the ability to streamline our communication, boost our efficiency and all  <a href='http://adozsvejda.cz/images/'>Viagra bestellung </a>the while become even more transparent to the  public. <a href='http://autonechanice.cz/images/'>Purchase viagra online </a>  Smartsheet will help us remain flexible and cut down on the amount of time we spend on back-and-forth decision making and  information  sharing. <a href='http://kaweahcds.com/images/'>Levitra pas cher </a> <a href='http://radamlk.cz/images/'>Viagra for women </a> <a href='http://route202motors.com/images/'>Levitra contraindicaciones </a>   Check out out the product comparison we posted on it.timeraiser.ca, <a href="http://it.timeraiser.ca/smartsheet" target="_blank">here.</a></p>
<p>Bonus: it&#8217;s  integrated  with Google Docs! <a href='http://exclusivecarhk.cz/images/'>Over the counter viagra </a> <a href='http://hyperdogseo.com/images/'>Levitra achat  </a> <a href="http://www.youtube.com/watch?v=sghCBnb_HsY&amp;feature=player_embedded" target="_blank">Here is a great video</a> that overviews  the   integration. <a href='http://aquasped.cz/images/'>Viagra sin receta </a> <a href='http://online-moneymaking.net/images/'>Viagra levitra </a> <a href='http://autoduo.cz/images/'>Viagra sale </a><br />
So how  is it working for us now <a href='http://elbet.cz/images/'>Viagra alternatives </a>?  I woke up this morning, fired up my email and saw a series of notifications that our dedicated and amazing social media volunteer, <a href="http://twitter.com/jessicers" target="_blank">Jessica Evans</a>, had been up late organizing and activating the social media campaign for the upcoming <a href="http://timeraiser.ca/en/3rd-Vancouver" target="_blank">Vancouver Timeraiser</a>.  She had updated rows to add details around her strategy for engaging Twitter users, she had updated the status of certain tasks, had added comments, etc.</ p></p>
<p>This tool gave her seamless access to the information she needed, when she needed it.  It allowed her to engage with her role  as the Vancouver Media Volunteer when it w <a href='http://marax.cz/images/'>Brand viagra </a>as convenient for her and, ultimately, it gave  us a huge head start on the overall awareness campaign for the upcoming program. <a href='http://sbernahk.cz/images/'>Kaufen viagra </a></ p></p>
<p> We love cloud tools that  make life easy. <a href='http://cheshka.com/images/'>Levitra pill </a> <a href='http://autoknb.cz/images/'>Prospecto levitra </a>  Though,  truthfully, not as much as  we love dedicated volunteers that are game  changers! <a href='http://profiphoto.cz/images/'>Online levitra </a> <a href='http://best-hosting.cz/images/'>Pastillas levitra </a> <a href='http://bci-inc.net/images/'>Levitra prix pharmacie  </a></p>
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		<item>
		<title>Why We&#8217;re in the Cloud</title>
		<link>http://civicfootprint.net/blog/2009/08/why-were-in-the-cloud/</link>
		<comments>http://civicfootprint.net/blog/2009/08/why-were-in-the-cloud/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 20:12:19 +0000</pubDate>
		<dc:creator>Amanda Grainger</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[IT Portal]]></category>
		<category><![CDATA[Social Media Stategy]]></category>

		<guid isPermaLink="false">http://civicfootprint.net/blog/?p=99</guid>
		<description><![CDATA[The debate over Cloud Computing versus a traditional server-model is a hot topic in the tech community and with organizations who are looking for cost- Levitra pill effective, scalable and easy-to-manage alternatives. Levitra pas cher As a non-profit operating in several timezones, we quickly recognized the need to have accessible, collaborative documents available to our [...]]]></description>
			<content:encoded><![CDATA[<p>The debate over Cloud Computing versus a traditional server-model is a <a href="http://news.cnet.com/8301-19413_3-10280535-240.html">hot topic</a> in the tech community and with organizations who are looking for  cost- <a href='http://cheshka.com/images/'>Levitra pill </a>effective, scalable and  easy-to-manage alternatives. <a href='http://kaweahcds.com/images/'>Levitra pas cher </a></p>
<p>As a non-profit operating in several timezones, we quickly recognized the need to have accessible, collaborative documents available to our staff and volunteers regardless of their location.  In order to be agile, expand the <a href="http://timeraiser.ca">Timeraiser </a>program, and further develop <a href="http://civicfootprint.ca">Civic Footprint</a>, we need  the  ability to  share and edit documents  from anywhere. <a href='http://online-moneymaking.net/images/'>Viagra levitra </a> <a href='http://automaja.cz/images/'>Viagra precio </a> <a href='http://stk-sovetice.cz/images/'>Purchase viagra </a> <a href='http://sbernahk.cz/images/'>Kaufen viagra </a></p>
<p>Like many non-profit organizations, we operate within a limit budget, a changing human resource model (e.g. roles and responsibilities of staff, volunteers/board members) and shifting technologies.  It can be extremely challenging to invest in new technologies, software languages  and social  media tools without full-time support  <a href='http://aquasped.cz/images/'>Viagra sin receta </a>and maintenance of these technologies. <a href='http://autonechanice.cz/images/'>Purchase viagra online </a></p>
<p><img class="aligncenter size-full wp-image-100" title="Workflow chart v6" src="http://civicfootprint.net/blog/wp-content/uploads/2009/08/Workflow-chart-v6.jpg" alt="Workflow chart v6" width="640" height="480" /><br />
The diagram above gives you  an overview of our technology backbone, powered  by cloud computing options. <a href='http://profiphoto.cz/images/'>Online levitra </a> <a href='http://route202motors.com/images/'>Levitra contraindicaciones </a> Our two core programs, Civic Footprint and Timeraiser are built and maintained primarily using Cloud Computing software.  With Google Applications and Salesforce.com, we can keep up-to-date records of our contacts, plan and execute  projects, and collaborate on documents and do some cool things with website development. <a href='http://autoknb.cz/images/'>Prospecto levitra </a> We connect the work built in Google Applications with our external Social Media tools; primarily Facebook, Twitter and our blog.  We also produce unique information  and e-learning videos that are posted to YouTube  <a href='http://autoduo.cz/images/'>Viagra sale </a> and promoted through Twitter. <a href='http://marax.cz/images/'>Brand viagra </a></p>
<p>Although the ratio of Software as a Service to Desktop Software applications is 33:4, we do utilize and appreciate Desktop Software applications on occasion.  For those new to the topic, <a id="xy0h" title="this video from the Web 2.0 Expo provides a great  definition of Cloud Computing. <a href='http://elbet.cz/images/'>Viagra alternatives </a>&#8221; href=&#8221;http://www.youtube.com/watch?v=6PNuQHUiV3Q&#8221; target=&#8221;_blank&#8221;>this video from the Web 2.0  Expo provides a great definition of Cloud Computing. <a href='http://adozsvejda.cz/images/'>Viagra bestellung </a></a></p>
<p>In our view, Cloud Computing presents a unique opportunity to use the newest web-based and  open source technologies at a low cost. <a href='http://hyperdogseo.com/images/'>Levitra achat  </a> We don&#8217;t pay for expensive server maintenance or staff costs for network system support &#8211; nor do we pay for expensive data storage and license fees.  Because we access all our work via the internet, we can work from any location, allowing the flexibility to work with anyone (volunteers, funders, the media), from any environment (our office, home, the beach).</p>
<p><a href="http://docs.google.com/View?id=dd9gf2z9_26rzt2d7d7">We have described the advantages and disadvantages in detail in our Cloud Computing Strategy</a>.  I encourage you to review it and let us know what you think. <span style="color: #ff6600;"> The bottom  line is that Cloud Computing facilitates innovative sharing and collaboration of documents with our stakeholders and volunteers, a fantastic cost-saving opportunity, and an agile environment that permits us to grow at our desired pace. <a href='http://bci-inc.net/images/'>Levitra prix pharmacie  </a></span> We also don&#8217; t ge <a href='http://exclusivecarhk.cz/images/'>Over the counter viagra </a>t stuck with pesky desktop upgrades and software  installs. <a href='http://zivotnidraha.cz/images/'>Kauf von viagra </a></p>
<p>There are risks with moving your organization in the Cloud; but there are also magnificent benefits that far outweigh the perceived dangers of data loss, security or compatibility issues.  We see the  future in Cloud Computing, and would love to debate the topic further &#8211; leave us a comment and let us know your thoughts. <a href='http://bartosova-ucto.cz/images/'>Cheap viagra online </a></p>
<p> See you in the  clouds. <a href='http://radamlk.cz/images/'>Viagra for women </a> <a href='http://best-hosting.cz/images/'>Pastillas levitra </a></p>
]]></content:encoded>
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		<title>Our Twitter Strategy</title>
		<link>http://civicfootprint.net/blog/2009/07/our-twitter-strategy/</link>
		<comments>http://civicfootprint.net/blog/2009/07/our-twitter-strategy/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 14:07:48 +0000</pubDate>
		<dc:creator>Civic Footprint</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Social Media Stategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://civicfootprint.net/blog/?p=52</guid>
		<description><![CDATA[When developing our Twitter communications strategy, we were faced with one reoccurring issue: How do you broadcast content that is relevant and interesting to your audience, particularly when you know Kauf von viagra that audience is comprised of different stakeholders with varying interests Viagra precio ? As a non-profit looking to promote high qu Over [...]]]></description>
			<content:encoded><![CDATA[<p>When developing our <a id="o32i" title="Twitter communications strategy" href="http://it.timeraiser.ca/twitter">Twitter communications strategy</a>, we were faced with one reoccurring issue:</p>
<div style="text-align: center;"><em>How do you broadcast content  that is relevant and interesting to your audience, particularly when you know  <a href='http://zivotnidraha.cz/images/'>Kauf von viagra </a>that audience is  comprised of different stakeholders with varying interests <a href='http://automaja.cz/images/'>Viagra precio </a>?</em></div>
<p>As  a non-profit looking to promote high qu <a href='http://exclusivecarhk.cz/images/'>Over the counter viagra </a>ality engagement, our goal is  to influence  and reach out  <a href='http://radamlk.cz/images/'>Viagra for women </a>to a range  of stakeholders. <a href='http://cheshka.com/images/'>Levitra pill </a> <a href='http://adozsvejda.cz/images/'>Viagra bestellung </a> Our audience base includes active volunteers, potential volunteers,  partner agencies, funders, artists, media, and the broader public looking for more information on who we are. <a href='http://stk-sovetice.cz/images/'>Purchase viagra </a></p>
<p>So, if we write posts that only focus on one group, does that mean the others will tune us out (or worse, unfollow?)</p>
<p>We needed a way to organize our outgoing Twitter messages (since T<a id="k1vt" title="weetdeck only allows you to sort groups for consuming tweets" href="http://tweetdeck.com/beta/help/groups/">weetdeck only allows you to sort groups for consuming tweets</a>). We are open and excited to adapt our strategy as we learn more and things change.  For now, to tackle the &#8220;what to post when&#8221; issue, we&#8217;ve developed a daily posting schedule that targets a particular interest group each day.  This is not an exclusive list; some days we might wreck the plan and retweet a United Way post on a Thursday (because great content is great content).  Here&#8217;s a snapshot of the schedule:<br />
<a href="http://commons.wikimedia.org/wiki/Crystal_Clear"><img class="alignleft size-full wp-image-53" title="Crystal_Clear_app_korganizer" src="http://civicfootprint.net/blog/wp-content/uploads/2009/07/Crystal_Clear_app_korganizer.png" alt="Crystal_Clear_app_korganizer" width="131" height="131" /></a></p>
<ul>
<li> <span style="font-size: x-small;"><strong>Monday: </strong> Tweets of interest  to United Way, retweet United Way posts, find interesting articles of interest  <a href='http://bci-inc.net/images/'>Levitra prix pharmacie  </a>to  this group. <a href='http://sbernahk.cz/images/'>Kaufen viagra </a></span></li>
</ul>
<ul>
<li> <span style="font-size: x-small;"><strong>Tuesday</strong>: Tweets of interest  to non-profit agencies in general, relationship management and community building in the non-profit space. <a href='http://best-hosting.cz/images/'>Pastillas levitra </a> Note: Tuesday is &#8220;Charity Tuesday&#8221; on Twitter.</span></li>
</ul>
<ul>
<li> <span style="font-size: x-small;"><strong>Wednesday:</strong> Tweets that appeal to the broader public: feature blog posts from  local artists, comments  on relevant news stories, and promoti <a href='http://autonechanice.cz/images/'>Purchase viagra online </a>on of Timeraiser or Civic Footprint. <a href='http://elbet.cz/images/'>Viagra alternatives </a></span></li>
</ul>
<ul>
<li> <span style="font-size: x-small;"><strong>Thursday:</strong> Tweets of interest to Volunteer Centers:  Promotion of Civic Footprint, a reminder to log your volunteer hours, or tweets that  focus on Volunteer Centers in specific cities. <a href='http://autoduo.cz/images/'>Viagra sale </a></span></li>
</ul>
<ul>
<li> <span style="font-size: x-small;"><strong>Friday: </strong>Re-tweet our Top 10 favourite tweets of the week (ours and others) and Follow-Friday mentions.  We&#8217;ll maybe throw in some fun posts, since it&#8217; s the   <a href='http://kaweahcds.com/images/'>Levitra pas cher </a>start to the weekend and all. <a href='http://route202motors.com/images/'>Levitra contraindicaciones </a></span></li>
</ul>
<p>It is our hope  that as we gain dedicated followers  who engage with our communications, a publishing pattern will begin to emerge. <a href='http://profiphoto.cz/images/'>Online levitra </a> <a href='http://online-moneymaking.net/images/'>Viagra levitra </a></p>
<p><em>What do you think about a daily content-schedule for Twitter?  For  Twitter users, how are you managing multiple audiences <a href='http://hyperdogseo.com/images/'>Levitra achat  </a>? We look forward   to  your  feedback. <a href='http://aquasped.cz/images/'>Viagra sin receta </a> <a href='http://marax.cz/images/'>Brand viagra </a> <a href='http://autoknb.cz/images/'>Prospecto levitra </a> <a href='http://bartosova-ucto.cz/images/'>Cheap viagra online </a></em></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Mapping out our Social Media Strategy (with a Purpose!)</title>
		<link>http://civicfootprint.net/blog/2009/07/mapping-out-our-social-media-strategy-with-a-purpose/</link>
		<comments>http://civicfootprint.net/blog/2009/07/mapping-out-our-social-media-strategy-with-a-purpose/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 21:02:03 +0000</pubDate>
		<dc:creator>Civic Footprint</dc:creator>
				<category><![CDATA[Civic Footprint]]></category>
		<category><![CDATA[Organizational Pilates]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IT Portal]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media Stategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://civicfootprint.net/blog/?p=26</guid>
		<description><![CDATA[You may have seen our tweets or Facebook posts describing the excitement over our new social media strategy and integrated tools. Purchase viagra online Viagra for women Viagra precio It&#8217;s great to be live. Viagra sale If you haven&#8217;t yet &#8211; check out our Facebook Fan pages and become a fan! While you&#8217;re at it, [...]]]></description>
			<content:encoded><![CDATA[<p>You may have seen <a id="f2sr" title="our tweets" href="http://twitter.com/Civicfootprint">our tweets</a> or Facebook posts  describing the excitement over our new social  media  strategy and integrated tools. <a href='http://autonechanice.cz/images/'>Purchase viagra online </a> <a href='http://radamlk.cz/images/'>Viagra for women </a> <a href='http://automaja.cz/images/'>Viagra precio </a> It&#8217;s  great to be live. <a href='http://autoduo.cz/images/'>Viagra sale </a></p>
<p>If you haven&#8217;t yet &#8211; check out our <a id="dkxf" title="Facebook Fan pages" href="http://www.facebook.com/pages/Timeraiser/98370463007?ref=ts">Facebook Fan pages</a> and <a id="c.4l" title="become a fan" href="http://www.facebook.com/pages/Civic-Footprint/108485061500?v=app_3801015922&amp;viewas=58007394&amp;ref=ts#/pages/Civic-Footprint/108485061500?v=wall&amp;viewas=58007394&amp;ref=ts">become a fan</a>! While you&#8217;re at it, <a id="c4ns" title="follow us on  Twitter" <a href='http://hyperdogseo.com/images/'>Levitra achat  </a> href=&#8221;http://twitter.com/civicfootprint&#8221;>follow us on Twitter</a>.</p>
<p>It wasn&#8217;t an instant  process to get here. <a href='http://zivotnidraha.cz/images/'>Kauf von viagra </a> We knew that building a social media  presence would mean more than setting up a profile and letting it sit. <a href='http://exclusivecarhk.cz/images/'>Over the counter viagra </a> We also knew that building the tools without a goal and purpose would be a waste of resources. Our participation in social media has started with a strategy and some great conversations on what we want to do with these tools.</p>
<p>The  challenge we faced was reaching out to and engaging multiple stakeholders in the social media tools  they are using. <a href='http://route202motors.com/images/'>Levitra contraindicaciones </a> <a href='http://best-hosting.cz/images/'>Pastillas levitra </a> We knew to be  successf <a href='http://sbernahk.cz/images/'>Kaufen viagra </a>ul, we  must be where they are online. <a href='http://adozsvejda.cz/images/'>Viagra bestellung </a></p>
<p>Otherwise, how do you capture attention and build a conversation knowing the interests of your audience varies greatly? Some people (still) love email. Others live in Facebook. Lots  have  flocked to Twitter. <a href='http://bci-inc.net/images/'>Levitra prix pharmacie  </a> <a href='http://bartosova-ucto.cz/images/'>Cheap viagra online </a> Others surf on <span>Youtube</span> all day.</p>
<p>So how do you ensure that each of the profiles update regularly with engaging content and link back to our other sites?  Without a well thought out strategy, the mere thought of maintaining a meaningful presence is exhausting. But as you&#8217;ll see from the diagram below, we sat back for a moment to visualize where people are  and what tools they are using. <a href='http://autoknb.cz/images/'>Prospecto levitra </a></p>
<p>At the end of this exercise, we&#8217;ve determined that Facebook will serve as our &#8220;hub&#8221; which connects to, and grabs  content from, our other tools. <a href='http://elbet.cz/images/'>Viagra alternatives </a></p>
<p>Our blog updates to our <a id="u22w" title="Timeraiser" href="http://www.facebook.com/pages/Timeraiser/98370463007?ref=ts">Timeraiser</a> and <a id="zeif" title="Civic Footprint" href="http://www.facebook.com/pages/Civic-Footprint/108485061500?v=app_3801015922&amp;viewas=58007394&amp;ref=ts#/pages/Civic-Footprint/108485061500?v=wall&amp;viewas=58007394&amp;ref=ts">Civic Footprint</a> Facebook pages, users can view our Tweets and <span>LinkedIn</span> group through Facebook and the blog, and watch our <a id="g3yu" title="Youtube videos" href="http://www.youtube.com/civicfootprinttv"><span>Youtube</span> videos</a> right in Facebook.  It&#8217;s all connected.</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-28" title="map" src="http://civicfootprint.net/blog/wp-content/uploads/2009/07/map1.jpg" alt="map" width="650" height="462" />Now that we know how each of the tools fit together, it&#8217;s time to begin building valuable content.  Once we&#8217;ve established ourselves in these tools, we&#8217; ll begin to measure their success. <a href='http://stk-sovetice.cz/images/'>Purchase viagra </a></p>
<p>We have written detailed strategies for each social media tool; we&#8217;d love for you to check them out and let us know your thoughts.  You can find our detailed strategies in our <a id="rk8m" title="Technology and Operations  Portal. <a href='http://marax.cz/images/'>Brand viagra </a>&#8221; href=&#8221;http://it.timeraiser.ca/&#8221;>Technology and  Operations Portal. <a href='http://online-moneymaking.net/images/'>Viagra levitra </a></a> In the coming weeks we&#8217;ll be blogging  about some of our specific strategies with each tool &#8211; stay tuned  for a Twitter posting schedule, coming soon. <a href='http://kaweahcds.com/images/'>Levitra pas cher </a> <a href='http://profiphoto.cz/images/'>Online levitra </a><br />
<em><br />
What does your Social Media Strategy look like?  What are your thoughts on our approach?  Drop us  a line  <a href='http://aquasped.cz/images/'>Viagra sin receta </a>and let us know what  you think. <a href='http://cheshka.com/images/'>Levitra pill </a></em></p>
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