On this past snowy/rainy Saturday, a group of our great volunteers hit the most vibrant neighbourhoods in Toronto on our annual Neighbourhood Day to help promote and spread the word about the upcoming 7th Toronto Timeraiser: happening Saturday March 20th in the Distillery District. Our volunteers met for brunch at Free Times Cafe on College Street and had a brief orientation outlining the strategy for the day.
Postering Toronto
The Neighbourhood Day Strategy gives volunteers the opportunity to explore the city in which they live as well as give back to the community. The main objective of the day is to target 5 to 10 key neighbourhoods in the city where young professionals live, work, and shop to promote the Timeraiser.
This strategy goes beyond the typical flyer drop as we train our volunteers to communicate with local business owners and their employees about all the working parts of the Timeraiser in order for them to help us spread the word about the event. Every year we run this grassroots campaign about 3-4 weeks before the Timeraiser in order to engage store owners, managers and employees to empower more citizens to get involved directly to stimulate community development.
With a campaign in every city we hope to better understand how our city is promoting community development and to see first hand how local businesses are contributing to thriving communities.
Emily outside Kalendar, College Street
Next time you are in your local coffee shop look out for our Timeraiser flyers and posters and remember to buy your tickets today for the 7th Toronto Timeraiser.
You can view all the pictures from our Toronto Neighbourhood day here.
